Skip to main content

About us

At Genuine Finance, we understand that life is filled with moments when you need financial advice and support. Whether you're looking to fund home improvements, consolidate existing debts, or make a large one-off purchase, securing a loan can be a viable solution. That's where we come in. We understand that every financial situation is unique, which is why we are committed to understanding your individual circumstances and goals and providing a personalised recommendation.

We offer financial solutions from £7,500 to £500,000+ so let us do the hard work for you. All quotes are free and you can opt out at any time prior to completing the loan with no cost to you.

We’ve designed our service to make it easy for you to find the loan, credit or finance you need. We have strong relationships with award winning lenders and partners, so we have many different products to suit your needs.

We’re fully authorised and regulated by the Financial Conduct Authority (FCA) as a credit broker.

Our expert team are dedicated to supporting you through every stage of the journey. Even if you don’t take out a loan with us, we are here to help in any way we can.

“Our shared values and strong culture make Genuine Finance unique, both as a place to work and as a brand.  You will find our people working towards the same values to create a strong and enjoyable culture to work in’ which will benefit our customers in the service offered at all times.  Looking after our people goes hand in hand with looking after our customers.”